Washington Utilities and Transportation Commission
The federal Office of Pipeline Safety has adopted a final rule requiring pipeline companies to meet more thorough public education and awareness requirements.
The UTC has conducted research which strongly supports an emphasis on the part of all stakeholders in pipeline safety awareness programs on focused outreach through a diverse network of pipeline safety advocates. This includes:
1) The cooperative establishment of a pipeline safety education network;
2) Specific outreach to professional associations;
3) Incorporation of a brand identity;
4) Establishment of a strong Internet presence;
5) A pipeline safety message that is credible, available, personal and simple, and
6) Engage regulators in communicating pipeline safety.
Two firms were retained to pursue public awareness research. The Frause group utilized polling instruments and focus groups. Roundtable Associates pursued personal, in-depth interviews. Later, Roundtable Associates worked closely with UTC staff to conduct follow-up interviews and to refine its recommendations.
Public Awareness Strategy report
The report was prepared based on personal interviews conducted over a 12-month period and research and recommendations provided by the Frause Company.
The Frause Report included:
1) Industry Coordinated Pipeline Safety Awareness Communications Plan
2) Attachment A - Secondary Research
3) Attachment B - Key Leader Survey
4) Attachment C - Organizational/IVR Survey
5) Attachment D - Citizen Survey Summary
6) Attachment E - Detailed Report Summary
7) Attachment F - Focus Groups
In addition, Roundtable Associates provided a preliminary report of their activities as it related to the Frause work.
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